Negative Keywords List For Adwords Saves Advertisers Mounds Of Money

Including negative keywords in your Adwords campaigns (or any Pay-Per-Click marketing campaign) will save you hundreds if not thousands of dollars. Using negative keywords allows you to filter where your PPC ad shows up. You can keep yourself from showing up on keywords that have nothing to do with your offer. The best part…its SO easy to do.

There are a lot of people that are advertising using Google Adwords and not using negative keyword lists. This is a huge “no-no.” Save yourself a ton of money and learn how to build negatives into your keyword lists today. So what is a negatives list? The short answer is a keyword in your adwords campaign that has a dash in front of it. An example if you’re selling baseball’s might be (watching the World Series couldn’t help it):

Read More >>

The Most Important Step To Profit With Pay Per Click

Pay Per Click Search Marketing is the fastest way to position yourself in front of potential customers on the search engines. Taking this one key step before you start dumping ad dollars into your search marketing efforts will save you hundreds if not thousands of dollars.

There are some simple steps you can take to make sure you’re honest with yourself about your efforts on Pay Per Click and really maximizing your ad dollars.  This one step alone will save you from burning through hundreds if not thousands of ad dollars.

So, what is the most important step to ensure profit with Pay Per Click Search Marketing? Business goals.  You may be thinking, “Well, yeah of course you have to have business goals,” but I can’t tell you how many angry and frustrated PPC marketers are out there. The reason they are angry and frustrated is because they don’t have clear cut boundaries, goals, or a strict budget.

When you get started on Pay Per Click whether that is on Google Adwords, Microsoft Ad Center (Bing), or Yahoo Search Marketing do not spend a single ad dollar until you have clearly defined business goals. This will ensure that you’re a “results driven marketer.” The last thing you want to be is an emotional marketer. Read More >>

Google Beware: Bing Is On The Move

Bing is a player in the search game and is fighting and earning market share month over month. In fact, Bing is now the fastest growing search engine.

Back on June 3, 2009, Microsoft officially launched their new search brand, Bing. This was more than just a rebranding of the Microsoft search platform, but rather a repositioning to create a “decision engine.” The goal of Bing is to “provide customers with intelligent search tools to help them simplify tasks and make more informed decisions,” according to a Microsoft spokeperson.

That’s all well and good, but first we must understand that the odds were clearly stacked against Bing since it’s had to go up against the search giant, Google. This is obviously a pretty daunting task for Bing or any search engine for that matter, but they knew what they were getting themselves into and they were clearly up for the challenge. Read More >>