Internet Entrepreneurs Master The Self-Funded Proposal – The Home Business of the 21st Century: Part 6
Successful Internet Entrepreneurs succeed because of many things, but none are more important to their business’s success than a concept called the “Self-Funded Proposal.” The self funded proposal is a strategy which has your prospects pay for your marketing in one way or another, regardless of whether or not they bought from your primary business. It’s a marketing strategy that is focused on offsetting the cost of marketing, which really allows you to leverage the Power of the Internet.
Below is a flowchart to give you a visual (visuals always help me understand things more clearly) of how to drive traffic to your “Nerve Center” (your blog, websites and landing pages) through Internet Marketing techniques. You are sending traffic to your website with the intent that your sales page or website will convert traffic into leads and/or sales. Driving traffic is only half of the battle. Converting that traffic into sales is a whole other ballgame.
So you may be asking from what products or items do you fund your marketing campaign. These are called “self liquidating offers” (SLO) which you sell on the front end. When you give tons of value away for a very small price or even for free, people recognize the amount of value you are giving away with these items and this builds trust in your list/customers. These people start to respect you and become loyal to you. They haven’t joined your primary business yet, but they are on your customer list and are now following you as someone they can trust and learn from.
The key behind offering front end products and services is that your site visitors and new customers are learning a great deal of value everyday from these products, helping them to become more qualified business partners with you and your business. Your prospecting pool is now full of leaders and business builders, and not whiners and tire kickers. This brings a greater momentum to your business as your prospects will join you and learn from you and take off as business people themselves.
Now if you want to build a serious home business for yourself, and find a simple self-funded proposal to create a multiple six-figure income (or more) and are tired of the hype and B.S. out there, then read on to find out how to Write Your Own Paycheck leveraging the power of the Internet.