Google Beware: Bing Is On The Move
Back on June 3, 2009, Microsoft officially launched their new search brand, Bing. This was more than just a rebranding of the Microsoft search platform, but rather a repositioning to create a “decision engine.” The goal of Bing is to “provide customers with intelligent search tools to help them simplify tasks and make more informed decisions,” according to a Microsoft spokeperson.
That’s all well and good, but first we must understand that the odds were clearly stacked against Bing since it’s had to go up against the search giant, Google. This is obviously a pretty daunting task for Bing or any search engine for that matter, but they knew what they were getting themselves into and they were clearly up for the challenge.
So what was their strategy? Bing didn’t mess around as they set aside $80 to $100 million on an ad campaign for the year while Google spent a mere $25 million during the same time period. This had a huge effect on Bing’s recent surge combined with other new innovations and ideas such as visual search and a plan to add social search to their line. But remember that the Microsoft search engine is going up against a competitor with a 65% share of the market, which gets me thinking that Google probably isn’t losing much sleep over this Bing thing.The fact of the matter is that according to Mashable.com.
What we can take away from this is that even though Google is the dominant force when it comes to search, both paid and organic, marketers can’t ignore Bing any longer, especially for those who are serious about pay per click. You definitely want to get your ads up on Bing as soon as possible and start taking advantage of this new, innovative search engine on the rise.