Internet Marketing

Top Free Keyword Research Tools To Build The Best Keyword Lists Just Takes A Little Sniffin’ Around

Posted by Krysti 4 Nov, 2009

There are a lot of great keyword tools out there to choose from. Find out the best Free keyword tools that you can get started with today.

sniffout-keywords-for-ppc-imageKeywords represent the “gas” in the tank for your Google Adwords campaigns. So where do you go to fill up the tank? Where can you find the premium keywords?

Well, there are 4 free tools that I use and love for keyword research and like I just said, they’re all free. The first tool is the…wait, drum roll please… Google.com. So, you want to go to Google.com and type a seed keyword into the search box but don’t finish typing the word. When you do this Google will auto populate a list of words that will display under the word you were just typing. This list shows you exactly what people are searching for. And always remember, the list is in order of popularity.  Jot down all of the relevant keyword terms that are relevant to you, your business or what ever you’re promoting.

The next tool is Google Insights, and the purpose of Insights is to deliver data about keyword trends. You get to see how the keyword has performed over time, the future projections and you’ll also see breakout keywords. Breakout keywords are great targets for your pay-per-click campaigns. And be sure to pick up negative keyword ideas here too.   Read More >>

(2) Comment Categories : Internet Marketing, Pay Per Click Marketing

Negative Keywords List For Adwords Saves Advertisers Mounds Of Money

Posted by Krysti 4 Nov, 2009

Including negative keywords in your Adwords campaigns (or any Pay-Per-Click marketing campaign) will save you hundreds if not thousands of dollars. Using negative keywords allows you to filter where your PPC ad shows up. You can keep yourself from showing up on keywords that have nothing to do with your offer. The best part…its SO easy to do.

saving-money-ppc-negative-keywordsThere are a lot of people that are advertising using Google Adwords and not using negative keyword lists. This is a huge “no-no.” Save yourself a ton of money and learn how to build negatives into your keyword lists today. So what is a negatives list? The short answer is a keyword in your adwords campaign that has a dash in front of it. An example if you’re selling baseball’s might be (watching the World Series couldn’t help it):

Read More >>

(0) Comment Categories : Internet Marketing, Pay Per Click Marketing

Internet Entrepreneurs Master The Self-Funded Proposal – The Home Business of the 21st Century: Part 6

Posted by Brian 22 Oct, 2009

Successful Internet marketers master the strategy of a self-funded proposal, which is a system that funds their marketing efforts. Check out this diagram to fully understand what a self-funded proposal functions.

Successful Internet Entrepreneurs succeed because of many things, but none are more important to their business’s success than a concept called the “Self-Funded Proposal.” The self funded proposal is a strategy which has your prospects pay for your marketing in one way or another, regardless of whether or not they bought from your primary business. It’s a marketing strategy that is focused on offsetting the cost of marketing, which really allows you to leverage the Power of the Internet.

Below is a flowchart to give you a visual (visuals always help me understand things more clearly) of how to drive traffic to your “Nerve Center” (your blog, websites and landing pages) through Internet Marketing techniques. You are sending traffic to your website with the intent that your sales page or website will convert traffic into leads and/or sales. Driving traffic is only half of the battle. Converting that traffic into sales is a whole other ballgame.

self-funded-proposal

So you may be asking from what products or items do you fund your marketing campaign. These are called “self liquidating offers” (SLO) which you sell on the front end. When you give tons of value away for a very small price or even for free, people recognize the amount of value you are giving away with these items and this builds trust in your list/customers. These people start to respect you and become loyal to you. They haven’t joined your primary business yet, but they are on your customer list and are now following you as someone they can trust and learn from.

The key behind offering front end products and services is that your site visitors and new customers are learning a great deal of value everyday from these products, helping them to become more qualified business partners with you and your business. Your prospecting pool is now full of leaders and business builders, and not whiners and tire kickers. This brings a greater momentum to your business as your prospects will join you and learn from you and take off as business people themselves.

Now if you want to build a serious home business for yourself, and find a simple self-funded proposal to create a multiple six-figure income (or more) and are tired of the hype and B.S. out there, then read on to find out how to Write Your Own Paycheck leveraging the power of the Internet. Read More >>

(0) Comment Categories : Internet Home Business, Internet Marketing

Social Online Networking Adds Another Dimension To The Internet Entrepreneur: The Home Business of the 21st Century: Part 5

Posted by Brian 19 Oct, 2009

Social online networking is an essential for today’s Internet entrepreneur for many different reasons and i’m going to spill the beans to you as to why this is and how you can maximize your lead flow and sales from these very powerful social online networking sites. Really what social networking is all about is building relationships with other like minded people. This could be potential customers who are looking for exactly what you have to offer which happens more than you think since social media and social networks are becoming the places where people are finding solutions to their problems.

social-networking-cocktail-partySocial online networking is an essential for today’s Internet entrepreneur for many different reasons and i’m going to spill the beans to you as to why this is and how you can maximize your lead flow and sales from these very powerful social online networking sites. Sit back, relax, and get ready to soak all of this good info…

Now, when one thinks about social networking today, it’s probably safe to say that they’re thinking about the social networking giants Facebook and Twitter. But a common question is, “Do I really need to be on Facebook and Twitter?” Great question…

Really what social networking is all about is building relationships with other like minded people. This could be potential customers who are looking for exactly what you have to offer which happens more than you think since social media and social networks are becoming the places where people are finding solutions to their problems. Read More >>

(0) Comment Categories : Internet Marketing, Social Networking

Social Media Can Only Help Internet Entrepreneurs – The Home Business Of The 21st Century: Part 4

Posted by Brian 17 Oct, 2009

One of the biggest challenges for the Internet home business owner today is figuring out how to integrate social media into their online portfolio. This can be a very daunting task, but it can pay huge dividends for your business. Social media is the best way to present yourself as an expert to your audience [...]

social-media-marketing-imageOne of the biggest challenges for the Internet home business owner today is figuring out how to integrate social media into their online portfolio. This can be a very daunting task, but it can pay huge dividends for your business. Social media is the best way to present yourself as an expert to your audience and niche. It handles one of the most important obstacle faced by Internet marketers today…the credibility gap. This simply means that your prospects need “proof” that you are who you say you are and social media is that proof.

But the real question now is “what exactly is social media and what are the best forms of social media that you need to be taking advantage of?”

First, social media lets you communicate with particular communities on the web. The Internet is one “huge” community that consists of tons of mini communities called niche markets and social media allows you to present yourself as a leader or expert in your niche market. And you are going to be able to penetrate these communities with things like blogging, video marketing, article marketing and even social networking. These are all very powerful sources for the home business entrepreneur or any business person for that matter to present themselves as a person of authority. Read More >>

(0) Comment Categories : Internet Marketing, Social Media

Technology Is Internet Entrepreneur’s Best Friend – The Home Business Of The 21st Century: Part 3

Posted by Krysti 16 Oct, 2009

Technology is what makes Internet Marketing so fun. Wouldn’t it be cool if you could get some Internet Marketing technology working for you everyday, allowing you to really leverage your time and leverage all that the Internet has to offer? Abso-freakin-lutely! Imagine putting the technology available to us today to work for you and creating a team of 10 of you working on your marketing campaign all at the same time. That is the power of Internet Marketing Technology!

internet-entrepreneur-technology Internet Marketing is great as we covered in the previous post titled Internet   Marketing Skills Are Huge!!!, but technology is what makes Internet Marketing so  fun. Wouldn’t it be cool if you could get some Internet Marketing technology working for you everyday, allowing you to really leverage your time and leverage all that the Internet has to offer? Abso-freakin-lutely! Imagine putting the technology available to us today to work for you and creating a team of 10 of you working on your marketing campaign all at the same time. That is the power of  Internet Marketing Technology!

Question: Do you ever find yourself just completely amazed at how we function today as a society? There has never been another time in history like right now when it comes to what we actually have access to… and the greatest part is it’s all right at our fingertips. In the ever changing and improving world of modern technology, there’s a lot to pay attention to. And at the rate we’re moving, I can’t wait to see what we’re doing in 15 or 20 years from now. I mean, think about this…Richard Branson is going to be offering space tours soon…pretty sweet idea if you asked me. Read More >>

(0) Comment Categories : Internet Marketing

New Flip Mino Video Camera Has Direct Facebook Uploads

Posted by Krysti 15 Oct, 2009

Flip MinoHD just released new generation hand-held video recorder with a twist. Read about the new specs and the latest change made the the Flip Software Share package that will make your Facebook life a whole lot easier…

flip-minoHD-Facebook-direct-upload-imageIf you’ve been around the internet marketing industry for a while, then you already know about the Flip Mino, because you own one. The Flip Mino is a hand-held video camera that has come onto the market and has had amazing success. There really wasn’t anyone offering a device of its kind. With all of the great features that the Flip Video Camera has , the Flip Mino has become a “staple” in the world of internet marketing and video marketing.  The great price point and the ease of use have been two main reasons for it’s success.

More importanly, the latest news on the Flip Mino HD is that a new version is hitting the street and Filp now offers the Flip Share Software allowing you to upload straight to Facebook (I hope their servers are ready for this one).

In addition to the new Facebook sharing software there have been other improvements for the Flip Mino. Take a look at the specs below. Read More >>

(1) Comment Categories : Internet Marketing, Video Marketing

Internet Marketing Skills Are HUGE! The Home Business Of The 21st Century: Part 2

Posted by Brian 15 Oct, 2009

To become an Internet Entrepreneur, you need to learn the skills to make the Internet actually work for you. Don’t worry… it’s not as hard as you think. You don’t have to go to a 4-year school to learn about marketing and advertising especially when it comes to Internet Marketing. All you need to do is…

internet-marketing-imageOne phrase that is catching the attention of more and more people today is “Internet Marketing .” Being a part of the industry myself, I find it fun to watch peoples’ reactions when I tell them that’s what my wife, Krysti, and I do for a living… and as the tally reads today, the most common reaction is “Wow! Internet Marketing!”

They couldn’t be more right. This industry is rapidly becoming a hot-bed for the new type of entrepreneur…”The Internet Entrepreneur.”

But to become an Internet Entrepreneur, you need to learn the skills to make the Internet actually work for you.

Don’t worry… it’s not as hard as you think. Read More >>

(0) Comment Categories : Internet Marketing

The Most Important Step To Profit With Pay Per Click

Posted by Krysti 12 Oct, 2009

Pay Per Click Search Marketing is the fastest way to position yourself in front of potential customers on the search engines. Taking this one key step before you start dumping ad dollars into your search marketing efforts will save you hundreds if not thousands of dollars.

pay-per-click-hand-krysti-horwitz-image

There are some simple steps you can take to make sure you’re honest with yourself about your efforts on Pay Per Click and really maximizing your ad dollars.  This one step alone will save you from burning through hundreds if not thousands of ad dollars.

So, what is the most important step to ensure profit with Pay Per Click Search Marketing? Business goals.  You may be thinking, “Well, yeah of course you have to have business goals,” but I can’t tell you how many angry and frustrated PPC marketers are out there. The reason they are angry and frustrated is because they don’t have clear cut boundaries, goals, or a strict budget.

When you get started on Pay Per Click whether that is on Google Adwords, Microsoft Ad Center (Bing), or Yahoo Search Marketing do not spend a single ad dollar until you have clearly defined business goals. This will ensure that you’re a “results driven marketer.” The last thing you want to be is an emotional marketer. Read More >>

(0) Comment Categories : Internet Marketing, Pay Per Click Marketing

Disclosure Policy for BrianandKrystiHorwitz.com Blog

Posted by Krysti 11 Oct, 2009

As authors of this blog and being responsible for whatever content gets published here, we wanted to be as transparent as possible with our readers and subscribers. We also want to make the FTC happy by following their new guidelines of including a “Disclosure Policy” informing our readers of any affiliate advertisements and commissions associated with these companies. Here is a more complete version of our “Disclosure Policy.”

brian-krysti-horwitz-chillenAs authors of this blog and being responsible for whatever content gets published here, we wanted to be as transparent as possible with our readers and subscribers. We also want to make the FTC happy by following their new guidelines of including a Disclosure Policy informing our readers of any affiliate advertisements and commissions associated with these companies.

For the convenience of you, our reader, we have placed an abbreviated version of our Disclosure Policy on the sidebar so that it appears on every page of this blog. In addition, we felt it necessary to post a more complete version of our policy to further explain the ways in which we are compensated through this blog.

Here they are:

  • There are occasional recommendations on this blog that link up to helpful resources that we get compensation for coming in the form of a commission for each product or service sold through our site.
  • However, when we decide to make a product or service recommendation, it is because of the product or service’s value, helpfulness, and quality. Recommendations may also find their way onto this blog because of a positive experience or achieving some level success with each product or service in our businesses.
  • In addition to affiliate links, some links do not have any affiliation or compensation whatsoever. The decision to add links is based on a desire to help, support, and give direction with certain marketing strategies and techniques. We will include links regardless of compensation or lack thereof.
  • Most testimonials highlight extraordinary results. No guarantees are made that you will achieve any results from our ideas and techniques in our material. Typical results are difficult to predict or measure simply because all markets, businesses, motives, and results are unique. Yours will be no exception.
  • With every business venture, there is always inherent risk, meaning with each decision you make, you stand a chance to lose money. Use caution when researching and purchasing products or services.
  • Testimonials and case studies found on this blog come from people who have had hands on experience with these products or services and have willingly come forward, without any financial incentives or compensation, to share their respective stories.

This Disclosure Policy is again our way of being as transparent as possible to you, our reader, and to help you fully understand where we’re coming from with whatever products or services that we decided to sponsor or recommend on our blog. Read More >>

(0) Comment Categories : Internet Home Business, Internet Marketing
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