Author Archive
How To Build A Blog Subscriber List As Big As The Empire State Building
Learn how to build a blog subscriber list as big as the Empire State Building with these simple principles. They will help you build a subscriber list of thousands that trust and value what you have to say. So what are you waiting for?
Blogging to build a strong subscriber list of thousands isn’t as easy as one may think. And blogging for income is even harder. Now, I’m not saying this to scare you, but rather to inform you. It’s absolutely possible to build a subscriber list as big as the Empire State Building, but you have to make sure to follow some key instructions. You see, blogging build a “big list” is as much of a science as it is an art. Let me explain…
If you implement these 2 things into your blogging efforts, you are well on your way to building a list of thousands of subscribers who trust and value whatever you blog about:
1) Be the most Authentic Blogger in your Niche
Internet Entrepreneurs Master The Self-Funded Proposal – The Home Business of the 21st Century: Part 6
Successful Internet marketers master the strategy of a self-funded proposal, which is a system that funds their marketing efforts. Check out this diagram to fully understand what a self-funded proposal functions.
Successful Internet Entrepreneurs succeed because of many things, but none are more important to their business’s success than a concept called the “Self-Funded Proposal.” The self funded proposal is a strategy which has your prospects pay for your marketing in one way or another, regardless of whether or not they bought from your primary business. It’s a marketing strategy that is focused on offsetting the cost of marketing, which really allows you to leverage the Power of the Internet.
Below is a flowchart to give you a visual (visuals always help me understand things more clearly) of how to drive traffic to your “Nerve Center” (your blog, websites and landing pages) through Internet Marketing techniques. You are sending traffic to your website with the intent that your sales page or website will convert traffic into leads and/or sales. Driving traffic is only half of the battle. Converting that traffic into sales is a whole other ballgame.

So you may be asking from what products or items do you fund your marketing campaign. These are called “self liquidating offers” (SLO) which you sell on the front end. When you give tons of value away for a very small price or even for free, people recognize the amount of value you are giving away with these items and this builds trust in your list/customers. These people start to respect you and become loyal to you. They haven’t joined your primary business yet, but they are on your customer list and are now following you as someone they can trust and learn from.
The key behind offering front end products and services is that your site visitors and new customers are learning a great deal of value everyday from these products, helping them to become more qualified business partners with you and your business. Your prospecting pool is now full of leaders and business builders, and not whiners and tire kickers. This brings a greater momentum to your business as your prospects will join you and learn from you and take off as business people themselves.
Now if you want to build a serious home business for yourself, and find a simple self-funded proposal to create a multiple six-figure income (or more) and are tired of the hype and B.S. out there, then read on to find out how to Write Your Own Paycheck leveraging the power of the Internet. Read More >>
Social Online Networking Adds Another Dimension To The Internet Entrepreneur: The Home Business of the 21st Century: Part 5
Social online networking is an essential for today’s Internet entrepreneur for many different reasons and i’m going to spill the beans to you as to why this is and how you can maximize your lead flow and sales from these very powerful social online networking sites. Really what social networking is all about is building relationships with other like minded people. This could be potential customers who are looking for exactly what you have to offer which happens more than you think since social media and social networks are becoming the places where people are finding solutions to their problems.
Social online networking is an essential for today’s Internet entrepreneur for many different reasons and i’m going to spill the beans to you as to why this is and how you can maximize your lead flow and sales from these very powerful social online networking sites. Sit back, relax, and get ready to soak all of this good info…
Now, when one thinks about social networking today, it’s probably safe to say that they’re thinking about the social networking giants Facebook and Twitter. But a common question is, “Do I really need to be on Facebook and Twitter?” Great question…
Really what social networking is all about is building relationships with other like minded people. This could be potential customers who are looking for exactly what you have to offer which happens more than you think since social media and social networks are becoming the places where people are finding solutions to their problems. Read More >>
Social Media Can Only Help Internet Entrepreneurs – The Home Business Of The 21st Century: Part 4
One of the biggest challenges for the Internet home business owner today is figuring out how to integrate social media into their online portfolio. This can be a very daunting task, but it can pay huge dividends for your business. Social media is the best way to present yourself as an expert to your audience [...]
One of the biggest challenges for the Internet home business owner today is figuring out how to integrate social media into their online portfolio. This can be a very daunting task, but it can pay huge dividends for your business. Social media is the best way to present yourself as an expert to your audience and niche. It handles one of the most important obstacle faced by Internet marketers today…the credibility gap. This simply means that your prospects need “proof” that you are who you say you are and social media is that proof.
But the real question now is “what exactly is social media and what are the best forms of social media that you need to be taking advantage of?”
First, social media lets you communicate with particular communities on the web. The Internet is one “huge” community that consists of tons of mini communities called niche markets and social media allows you to present yourself as a leader or expert in your niche market. And you are going to be able to penetrate these communities with things like blogging, video marketing, article marketing and even social networking. These are all very powerful sources for the home business entrepreneur or any business person for that matter to present themselves as a person of authority. Read More >>
Internet Marketing Skills Are HUGE! The Home Business Of The 21st Century: Part 2
To become an Internet Entrepreneur, you need to learn the skills to make the Internet actually work for you. Don’t worry… it’s not as hard as you think. You don’t have to go to a 4-year school to learn about marketing and advertising especially when it comes to Internet Marketing. All you need to do is…
One phrase that is catching the attention of more and more people today is “Internet Marketing .” Being a part of the industry myself, I find it fun to watch peoples’ reactions when I tell them that’s what my wife, Krysti, and I do for a living… and as the tally reads today, the most common reaction is “Wow! Internet Marketing!”
They couldn’t be more right. This industry is rapidly becoming a hot-bed for the new type of entrepreneur…”The Internet Entrepreneur.”
But to become an Internet Entrepreneur, you need to learn the skills to make the Internet actually work for you.
Don’t worry… it’s not as hard as you think. Read More >>
The Power of the Internet: Home Business Of The 21st Century – Part 1
The Internet is a giant invisible magnet that is gradually attracting every man, woman and child to it. So what does this mean for you? Well as a business person, business owner or entrepreneur, the Internet represents a marketplace like no other that has ever existed.
Hold onto your pants ladies and gentlemen as we kick off this 6 part series picking apart “The Home Business of the 21st Century.” So, lets get started.
The Internet is a giant invisible magnet that is gradually attracting every man, woman and child to it. So what does this mean for you? Well as a business person, business owner or entrepreneur, the Internet represents a marketplace like no other that has ever existed. We are no longer limited to our “territories,” our communities, or the cities in which we reside. This is just the tip of the iceberg in what I call “The Power of the Internet.”
Here are a few numbers that will help you wrap your head around what’s really going on with the online world.
There are roughly 6.7 billion people living on the planet today according to The Internet World Stats: Usage and Population Statistics as of June 30, 2009 and of those 6.7 billion people, almost 25% of them are on the Internet. Just in case your conversion abilities aren’t as good as they used to be back in high school, no worries…that comes out to about 1.69 billion people that are on the Internet everyday. Read More >>
Disclosure Policy for BrianandKrystiHorwitz.com Blog
As authors of this blog and being responsible for whatever content gets published here, we wanted to be as transparent as possible with our readers and subscribers. We also want to make the FTC happy by following their new guidelines of including a “Disclosure Policy” informing our readers of any affiliate advertisements and commissions associated with these companies. Here is a more complete version of our “Disclosure Policy.”
As authors of this blog and being responsible for whatever content gets published here, we wanted to be as transparent as possible with our readers and subscribers. We also want to make the FTC happy by following their new guidelines of including a Disclosure Policy informing our readers of any affiliate advertisements and commissions associated with these companies.
For the convenience of you, our reader, we have placed an abbreviated version of our Disclosure Policy on the sidebar so that it appears on every page of this blog. In addition, we felt it necessary to post a more complete version of our policy to further explain the ways in which we are compensated through this blog.
Here they are:
- There are occasional recommendations on this blog that link up to helpful resources that we get compensation for coming in the form of a commission for each product or service sold through our site.
- However, when we decide to make a product or service recommendation, it is because of the product or service’s value, helpfulness, and quality. Recommendations may also find their way onto this blog because of a positive experience or achieving some level success with each product or service in our businesses.
- In addition to affiliate links, some links do not have any affiliation or compensation whatsoever. The decision to add links is based on a desire to help, support, and give direction with certain marketing strategies and techniques. We will include links regardless of compensation or lack thereof.
- Most testimonials highlight extraordinary results. No guarantees are made that you will achieve any results from our ideas and techniques in our material. Typical results are difficult to predict or measure simply because all markets, businesses, motives, and results are unique. Yours will be no exception.
- With every business venture, there is always inherent risk, meaning with each decision you make, you stand a chance to lose money. Use caution when researching and purchasing products or services.
- Testimonials and case studies found on this blog come from people who have had hands on experience with these products or services and have willingly come forward, without any financial incentives or compensation, to share their respective stories.
This Disclosure Policy is again our way of being as transparent as possible to you, our reader, and to help you fully understand where we’re coming from with whatever products or services that we decided to sponsor or recommend on our blog. Read More >>
10 Ways To Improve Your Email Autoresponders
Here are 10 ways that you can improve your email autoresponders today and have your conversion rates double, triple or even quadruple almost instantly.
Are you wondering why you aren’t making the sales you think you should even though you’re getting lots of leads every week? It probably has a lot to do with your email autoresponders. After all, they’re what’s doing the selling for you, right? Here are 10 ways that you can improve your email autoresponders today and have your conversion rates double, triple or even quadruple almost instantly.
1. Incorporate Video – the easiest way to do this is to provide a link within the autoresponder that will take your prospects to your video. Simply embed your video on your website or blog, or direct them to YouTube (or where ever the video is being hosted). Video is a great way to build an even stronger relationship and be more transparent in your message. Simple, yet powerful.
2. Write Like The Pros – Copywriting is the “Million Dollar Skill.” The first thing you can do is start a swipe file of emails, blogs, or other written material that you find on the web that catches your attention. Don’t reinvent the wheel; just find content that you can model after. Keep in mind people are hit with tons of advertisements every day, so you’re going to have to be creative with what you say in order to keep your prospects attention. Read More >>
Google Beware: Bing Is On The Move
Bing is a player in the search game and is fighting and earning market share month over month. In fact, Bing is now the fastest growing search engine.
Back on June 3, 2009, Microsoft officially launched their new search brand, Bing. This was more than just a rebranding of the Microsoft search platform, but rather a repositioning to create a “decision engine.” The goal of Bing is to “provide customers with intelligent search tools to help them simplify tasks and make more informed decisions,” according to a Microsoft spokeperson.
That’s all well and good, but first we must understand that the odds were clearly stacked against Bing since it’s had to go up against the search giant, Google. This is obviously a pretty daunting task for Bing or any search engine for that matter, but they knew what they were getting themselves into and they were clearly up for the challenge. Read More >>
YouTube Statistics: Hold On To Your Pants
You see, we already know that everyone wants to hang out on YouTube, but the most important YouTube statistic to us as marketers is, “Does YouTube actually have an influence on peoples’ desire to take action and buy?” Let me wet your pallet with this YouTube statistic: 45% of all YouTube visitors are seeking information about products or services to purchase.
YouTube has been the talk of the town and it’s old news for me to tell you that there are millions of people taking advantage of the totally unique and unpredictable content that is produced by YouTubers every single day. There are plenty of people that use YouTube as a source of entertainment, comic relief, meditation, or just plain aimless browsing. I know when I’m having a bad day I can always find a funny video of a dog jumping on a trampoline or a baby farting. The global society as a whole has reached it’s arms out and completely embraced YouTube and all that it has to offer. The facts are in the pudding so get your spoon out.
I hopped over to Alexa.com where I searched and found the most up-to-date YouTube statistics. YouTube is the 4th most trafficked site on the entire web. Read More >>





