The Power of the Internet: Home Business Of The 21st Century – Part 1
Hold onto your pants ladies and gentlemen as we kick off this 6 part series picking apart “The Home Business of the 21st Century.” So, lets get started.
The Internet is a giant invisible magnet that is gradually attracting every man, woman and child to it. So what does this mean for you? Well as a business person, business owner or entrepreneur, the Internet represents a marketplace like no other that has ever existed. We are no longer limited to our “territories,” our communities, or the cities in which we reside. This is just the tip of the iceberg in what I call “The Power of the Internet.”
Here are a few numbers that will help you wrap your head around what’s really going on with the online world.
There are roughly 6.7 billion people living on the planet today according to The Internet World Stats: Usage and Population Statistics as of June 30, 2009 and of those 6.7 billion people, almost 25% of them are on the Internet. Just in case your conversion abilities aren’t as good as they used to be back in high school, no worries…that comes out to about 1.69 billion people that are on the Internet everyday. Read More >>
The Most Important Step To Profit With Pay Per Click
There are some simple steps you can take to make sure you’re honest with yourself about your efforts on Pay Per Click and really maximizing your ad dollars. This one step alone will save you from burning through hundreds if not thousands of ad dollars.
So, what is the most important step to ensure profit with Pay Per Click Search Marketing? Business goals. You may be thinking, “Well, yeah of course you have to have business goals,” but I can’t tell you how many angry and frustrated PPC marketers are out there. The reason they are angry and frustrated is because they don’t have clear cut boundaries, goals, or a strict budget.
When you get started on Pay Per Click whether that is on Google Adwords, Microsoft Ad Center (Bing), or Yahoo Search Marketing do not spend a single ad dollar until you have clearly defined business goals. This will ensure that you’re a “results driven marketer.” The last thing you want to be is an emotional marketer. Read More >>
Disclosure Policy for BrianandKrystiHorwitz.com Blog
As authors of this blog and being responsible for whatever content gets published here, we wanted to be as transparent as possible with our readers and subscribers. We also want to make the FTC happy by following their new guidelines of including a Disclosure Policy informing our readers of any affiliate advertisements and commissions associated with these companies.
For the convenience of you, our reader, we have placed an abbreviated version of our Disclosure Policy on the sidebar so that it appears on every page of this blog. In addition, we felt it necessary to post a more complete version of our policy to further explain the ways in which we are compensated through this blog.
Here they are:
- There are occasional recommendations on this blog that link up to helpful resources that we get compensation for coming in the form of a commission for each product or service sold through our site.
- However, when we decide to make a product or service recommendation, it is because of the product or service’s value, helpfulness, and quality. Recommendations may also find their way onto this blog because of a positive experience or achieving some level success with each product or service in our businesses.
- In addition to affiliate links, some links do not have any affiliation or compensation whatsoever. The decision to add links is based on a desire to help, support, and give direction with certain marketing strategies and techniques. We will include links regardless of compensation or lack thereof.
- Most testimonials highlight extraordinary results. No guarantees are made that you will achieve any results from our ideas and techniques in our material. Typical results are difficult to predict or measure simply because all markets, businesses, motives, and results are unique. Yours will be no exception.
- With every business venture, there is always inherent risk, meaning with each decision you make, you stand a chance to lose money. Use caution when researching and purchasing products or services.
- Testimonials and case studies found on this blog come from people who have had hands on experience with these products or services and have willingly come forward, without any financial incentives or compensation, to share their respective stories.
This Disclosure Policy is again our way of being as transparent as possible to you, our reader, and to help you fully understand where we’re coming from with whatever products or services that we decided to sponsor or recommend on our blog. Read More >>
10 Ways To Improve Your Email Autoresponders
Are you wondering why you aren’t making the sales you think you should even though you’re getting lots of leads every week? It probably has a lot to do with your email autoresponders. After all, they’re what’s doing the selling for you, right? Here are 10 ways that you can improve your email autoresponders today and have your conversion rates double, triple or even quadruple almost instantly.
1. Incorporate Video – the easiest way to do this is to provide a link within the autoresponder that will take your prospects to your video. Simply embed your video on your website or blog, or direct them to YouTube (or where ever the video is being hosted). Video is a great way to build an even stronger relationship and be more transparent in your message. Simple, yet powerful.
2. Write Like The Pros – Copywriting is the “Million Dollar Skill.” The first thing you can do is start a swipe file of emails, blogs, or other written material that you find on the web that catches your attention. Don’t reinvent the wheel; just find content that you can model after. Keep in mind people are hit with tons of advertisements every day, so you’re going to have to be creative with what you say in order to keep your prospects attention. Read More >>
Google Beware: Bing Is On The Move
Back on June 3, 2009, Microsoft officially launched their new search brand, Bing. This was more than just a rebranding of the Microsoft search platform, but rather a repositioning to create a “decision engine.” The goal of Bing is to “provide customers with intelligent search tools to help them simplify tasks and make more informed decisions,” according to a Microsoft spokeperson.
That’s all well and good, but first we must understand that the odds were clearly stacked against Bing since it’s had to go up against the search giant, Google. This is obviously a pretty daunting task for Bing or any search engine for that matter, but they knew what they were getting themselves into and they were clearly up for the challenge. Read More >>
How To Set-Up A Facebook Page For Your Business
Back in July when Facebook had 250 million users we all knew it wouldn’t be long until that number grew to 300 million. Well it’s official as of September 15, 2009 Facebook announced that they have 300 million users. So what now? Well, I guarantee Facebook is not going to stop growing…people love the Facebook community too much and everyone is talking about it.
With all of these people on Facebook naturally a competitive nature has been born. Marketers aka people that are out there promoting a Facebook Page are all racing to get as many fans as possible. Why? Well, people look at the number of fans a Facebook Page has as a direct measure of success. We were first exposed to this concept when Ashton Kutcher challenged CNN to a race to 1 million followers Twitter (Ashton won by the way). All of the sudden we all wanted thousands and thousands of followers on twitter too. The race was on, and it’s happening in the Facebook world now too. Read More >>
Social Media Revolution Is Unstoppable
Social Networking Lands Me Guest Appearance On Radio Show
The Internet is a fascinating place that gives you the ability to meet, talk to and create relationships with people, tons of people, that you would never have thought possible 10, 15, or 20 years ago. We now have the ability to be “connected” and I mean really connected with anyone and everyone from across the globe. This phenomenon is called “social networking.”
So where am I going with this? Well, about 2 months ago, I formed a new relationship with a gentleman by the name of JL Godfrey and today, I am actually going to be on a live radio show, his radio show called “Make It Happen Radio.” Read More >>
YouTube Statistics: Hold On To Your Pants
YouTube has been the talk of the town and it’s old news for me to tell you that there are millions of people taking advantage of the totally unique and unpredictable content that is produced by YouTubers every single day. There are plenty of people that use YouTube as a source of entertainment, comic relief, meditation, or just plain aimless browsing. I know when I’m having a bad day I can always find a funny video of a dog jumping on a trampoline or a baby farting. The global society as a whole has reached it’s arms out and completely embraced YouTube and all that it has to offer. The facts are in the pudding so get your spoon out.
I hopped over to Alexa.com where I searched and found the most up-to-date YouTube statistics. YouTube is the 4th most trafficked site on the entire web. Read More >>
What The Hell Is Branding Anyways? Shut Up With The Branding!
“Branding.”
This word gets tossed around on the Internet left and right. It’s clearly an important detail to pay attention to, but more often than not this topic is completely misunderstood.
When we got started online, we had mentors showing us the ropes, and everything that they did looked so amazing to our little novice internet marketing eyes that we wanted to be just like them. Well, this is all well and good, but you can’t expect to create “your brand” when you’re looking over the shoulder of the person next to you taking their ideas verbatim. This is part of the confusion that we went through and I can tell you that if you pay attention to this one specific point, you will save yourself a ton of time and countless headaches. Really when you’re looking at other peoples’ blogs, facebook pages, landing pages, Twitter accounts and so on, you’re doing your research, your due diligence and really getting an idea of what you want to represent. Be sure you’re taking note of what you like and dislike because these are the ideas that will help you develop your personality and flair that you’re going to represent online. This is where a brand is born. Read More >>
